search engine optimization

Is The Penguin Scratching Under Its Feathers?

Google keeps putting out posts and guidelines and talk about “quality” (however that is defined – quality in this case is subjective and how one ever create a logarithm that can precisely define it is beyond me), but I know quality, at least to me, when I see it. I also know junk when I […]

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Has Google Jumped The Shark?

This morning, April 25, 2012, many of us woke to some really strange and poor search results in Google. Yesterday, I wrote about some experiences that I was seeing throughout the day here and here, but overnight it just got worse. At least one of my sites which I know has good quality content (my

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Building A Site Around Youtube Videos?

Recently, I came across a product for sale with some interesting sales copy, promising all sorts of benefits to someone who wanted to create a website and monetize it.  Part of the “feature” of this product was the ability to use keywords, and populate a website with lists of Youtube videos including the descriptions that

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SEO Courses – Are They What They Claim To Be?

I had meant to post this several days ago, but in my part of the world, there is a nasty virus going around, and I managed to catch it!  It has not been pleasant sipping Neo Citran and hoping there is some truth to claims that Oil of Oregano helps to drive away cold and

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Link Exchanges And Reciprocal Links – Important?

Every day, I get emails from someone or other, in regard to any one of the web properties I have or that I manage for clients, asking me for a “link exchange.” In the “good old days” .. as in way way back.. think 1997…1998… yes, link exchanges were pretty popular. That was what the

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Let Me Tell You A Dirty Little Secret About SEO

Via SEO Roundtable, I came across this interesting discussion at Webmaster World. Basically, it’s a discussion about how website owner changed some text on and altered some tags on his website, and saw no effect in his search engine rankings with Google. We all like dirty little secrets, don’t we?  From my observations, it seems

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Description Meta Tags Don’t Matter? Yes They Do!

I was recently browsing a website that discusses search engine optimization and one of the ideas that was thrown about was that today, description meta tags don’t matter anymore. This is an unfortunate bit of advice given to both web masters and developers, as well as business owners who are seeking search engine optimization help. 

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SEO – So Much Rubbish Out There

I have been providing search engine optimization services since 1997. When I first got into the web development business (and that’s a story in itself – how a guy who had barely touched a computer in his life, working in law enforcement, and got started learning HTML), I figured I’d also better try to figure

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