matt cutts

Google – The Stupidity of Even Thinking Of Backlink Penalties…

… for links that are so called “dodgy” or from “bad neighbourhoods.” I have seen so many web masters now worrying about their backlink profile, and for good reason. Google has not been very clear about how a bunch of backlinks that they don’t trust, could affect your own site’s search engine rankings. In the …

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Google Penguin Update

About an hour or so ago, I happened to check my twitter feed and noted that within the two minutes prior, he had tweeted the following message: “Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context: http://goo.gl/4f7Pq” ~ https://twitter.com/mattcutts/status/206232437427154944 Many of us in the SEO …

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Is The Penguin Scratching Under Its Feathers?

Google keeps putting out posts and guidelines and talk about “quality” (however that is defined – quality in this case is subjective and how one ever create a logarithm that can precisely define it is beyond me), but I know quality, at least to me, when I see it. I also know junk when I …

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It’s A Penguin – Google’s Latest Update

Are “Panda” updates over this latest one Google has released being named “Penguin?” I mean, the next update, will it be a Panda 2.9, or a Penguin 1.1? A penguin it might be, and sometimes penguins can be cute, but they are slow, clumsy, and they can’t fly. Penguins can swim, but the Google Penguin …

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