Google – The Stupidity of Even Thinking Of Backlink Penalties…

… for links that are so called “dodgy” or from “bad neighbourhoods.”

I have seen so many web masters now worrying about their backlink profile, and for good reason. Google has not been very clear about how a bunch of backlinks that they don’t trust, could affect your own site’s search engine rankings. In the past, Google has indicated that backlinks would not hurt you. The belief was that Google would simply discount links its bots would find while indexing the internet, that their algorithms placed little or no value on.

I think Google and its web spam team are a bit messed up if they think that they can penalize websites that have dodgy links linking back to it, as if the website owner or someone they may have hired, are the ones responsible. Let me explain why:

Years ago, I was pretty anal about going through my website statistics. It wasn’t just the top referrers I was interested in, but it often amused me to check out the large numbers of referrers I’d get that would only refer perhaps one visitor in the entire month. My curiosity was due to the fact I was always interested in any new links my site might have received. It was kind of neat, to me, to see that some site in my niche, with a Russian domain extension, and that had content similar to my niche, had discovered my site and thought it worthwhile to link to.

However, I also discovered that there were some pretty bizarre websites linking to me that had at least one click through to my site as well. At first, I could not understand why a website located in an Asian country that seemed to be all about popular Asian singers, would be linking to my fly fishing site.

There were also times when I would go to a web page that had supposedly referred some visitor to mine with a link, and there was no link there at all, although there would be links to dozens of other sites. Odd that a website would place a link to my page, someone clicked it, and then the link is removed.

But this does not always happen where the link is removed. So what could be the point of this? Most of these sites that seemed totally irrelevant to mine also appeared pretty junky with low or zero PageRank, while my site had a PR of 2 or 3 at the time (4 today).

Well, it struck me one day while I was doing a search for something, and Google returned some site’s Awstats in their results: Perhaps there are some website owners or some so called SEO people who set up systems to create links from their sites to better quality sites, then automate clicks on the links, thus generating a referral in the other sites’ statistical and website analytical packages. Knowing that many websites have their website statistics packages configured so that Google can easily discover and index them, this could provide hundreds and thousands of backlinks to their site from higher quality sites.

That was the only reason I could think of; otherwise what was the point of some ugly website about the hottest Indian Singer, or some corny adult porn site doing with a page of links that included one to a fly fishing site? I would see sometimes hundreds of these types of referrers in my analytics programs (back then, I was using a website analytics package called “http-analyze,” developed by the German company, I don’t think they continue to do any development on website statistics), however, there are many many websites configured with Awstats and similar packages that are not password protected and that Google has indexed.

I have never hired outside SEO help for that website, so I absolutely know without any doubt, that any link to that site was not anything I did or ever asked for, from these “bad neighbourhood” or irrelevant websites.

And now I’m supposed to worry or be concerned about this? I’m supposed to be concerned that some other website has linked to me, clicked on the link, with possibly the sole purpose of Google indexing my Awstats installation, and finding a link back to their website? And hundreds of them doing this to my site?

That’s insane. I was speaking with a website owner of a very high quality site, aimed at a very professional niche, who advised me that they had recently received a “Unnatural Link Warning” letter in their Google Webmaster Tools. They said, “Ian, I did some checking and found a bunch of really gross pornsites linking to us, and I have no idea why. Even the pages that they have the links don’t make sense.”

This particular website that they own has a PR of 5. Is it possible, that a network of low quality adult sites, could be creating the links themselves to this site and other sites, just for the purposes of getting a link back to theirs from any analytics packages that Google might be able to crawl? It very well could be the case. And if Google is seeing this, and somehow it’s causing a flag, then Google really needs to rethink their whole idea of penalties for websites.

I have a concern that Matt Cutts and the Google Web Spam Team have got such a hardened attitude toward what they call “Web Spam,” that they have gone way overboard, in their attempts to solve what they see as a problem, hoping to give themselves a pat on the back, but in the end, there is that old George Doubleya Bush attitude of brushing off collateral damage they have caused.

I do care if my websites have links that are linking out to dodgey websites. It does come up at times; I might have written an article, referring to something on another site and linking to it, but over time, that domain has since changed hands and now is nothing like what it was when I first wrote the article. I have to keep my eye on that kind of thing. But does Google now expect me to also keep an eye on who is linking to me??

That is just insane. Just as the idea of a “disavow link” button in GWMT’s is insane – I don’t have time for that, do you? Who has time to go and look at every link, and manually “disavow” it? That’s just ridiculous, and many website owners are not even savvy enough to know what they might or should do.

What do you think?