It’s A Penguin – Google’s Latest Update

Are “Panda” updates over this latest one Google has released being named “Penguin?” I mean, the next update, will it be a Panda 2.9, or a Penguin 1.1? A penguin it might be, and sometimes penguins can be cute, but they are slow, clumsy, and they can’t fly. Penguins can swim, but the Google Penguin update has sunk a lot of people and websites.

If it weren’t for that, and the fact that this is not 1998, and it’s not Altavista we’re using in 1998, some of the search engine results are kind of “cute” but clumsy in a Penguin sort of way. In that regard, it’s an appropriate name.

Websites that have zero content ranking #1 for some search queries. Websites that have absolutely zero relevance ranking for some search queries. It’s cute.. and clumsy. And it sure doesn’t fly with a lot of webmasters out there. I’ve even read reports along the lines of, “I abandoned a website two years ago after not ranking it after some effort, it looks terrible, and now suddenly it’s on the first page of Google.”

It makes you wonder if the engineers at Google do any indepth studies themselves after such an update; why are they not seeing what others are seeing and can obviously see that there is a problem here?  But, Google has offered an olive branch – two of them in fact. The first one is to let them know if you were hit by this update in a negative way that you should not have been. The other thing you can also do is snitch on someone that Google didn’t apparently catch.

Obviously Google staff know that this algo update might not have really done it’s job in a graceful and completely meaningful way. But give them credit: for the first time ever, they have provided a form where you can let them know if you’ve been unfairly victimized by The Penguin.

And if you’re in a snitching mood, you can snitch to the Penguin here.

The majority of our web properties and our clients’ sites have sailed through this fine. There has been some slight movement – in some cases a couple of spots upward, in others a couple of spots downward (more due to Google giving more credit in their alogrithm to other sites than anything else, most likely), but one site in particular which I’ve discussed before just makes no sense at all. There are only two things I can think of, and if either of them are what has affected the site to this degree, something is definitely wrong and absolutely Negative SEO is now possible if Google does not fix it.

1. Two and half years ago, about 40 articles were submitted to EzineArticles. Those articles contained links to different pages as well as the front page of the site.  Shortly after, Google came out with an update that devalued Article Directories – and the site did drop a couple of spots at that time.

2. About six weeks ago, somehow Google discovered the server name and the IP address of the server the site resides on. It is shared hosting, and I have no clue how Google ever started to index http://xxx.xx.xxx.xxx/somedirectory/ and end up with a copy of my site – and then do the same with the server name – thereby not only triplicating content, but also showing in my GWMT account, an exponential increase in backlinks to the site in one week. But this confuses me as this site (and one of our properties did) did not receive any “unnatural back link building detection” messages.

The result? For a major search term for which the site used to rank on Page 1, about #7 on Google.COM and on Page 2 of Google.CA, you now have to go all the way to Page 55 (that’s Page – not the 55th result) of the Google SERP’s. That’s insane. This is a website that has existed for over 10 years, has always done well, has tons of great quality content, and I receive daily emails from visitors congratulating me on the quality of the website.

It has lots of links from other fly fishing, fishing, outdoor related, etc. types of websites that were put there by other webmasters who found the site and liked it, and linked to it.

For searches on individual fly patterns, that I published long before other people ever did, the site ranks nowhere. It makes no sense to me. And I’ll tell you what – this site is not well monetized, it’s not something I make a ton of cash off of, (yes, there is an E-bay store, yes, there are some other Amazon affiliate links to products, where appropriate, and yes, there is some Adsense but it’s certainly not a “money” site for me – none of these things are “in your face”).

It’s not about the money, it’s more of a “pride” thing. But not only that, it’s pretty obvious to me that genuine, quality sites can be taken out – whether it’s a Panda or a Penguin – and sometimes it doesn’t make sense.

So what do you think? Will you be filling out either of the forms Google has provided that I linked to above?

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *