Is The Penguin Scratching Under Its Feathers?

Google keeps putting out posts and guidelines and talk about “quality” (however that is defined – quality in this case is subjective and how one ever create a logarithm that can precisely define it is beyond me), but I know quality, at least to me, when I see it.

I also know junk when I see it. And from continuing to use Google for search, I can see that for me, and I’m sure for an awful lot of other humans, the machines at Google are producing low quality, junky search results in many instances.

The sad part right now is that there are so many so-called “experts” who are claiming they know the answer to getting your site ranked again if it tanked with Google’s latest update called “Penguin.” If you want, you can read a bunch of different opinions, and what is funny, you’ll often find the exact opposite opinions as to why or what caused your site to drop, or what you should be doing to help revive the rankings.

Almost everyone that has an interest in SEO knows that when Penguin hit, the search results for the term:

[viagra]

were totally bizarre, as were some other competitive search terms. The corporate website for Viagra, viagra.com, appeared to have been penalized! This has since been fixed, but this evening, I did a search on the term, and again see totally irrelevant results on Page 1. Page 1, #10 is a link to this page: http://pinto.scripts.mit.edu/Research/Monster16GPU

It’s a page about a 16-GPU Monster computer and there is no mention of viagra anywhere on it, including in the HTML source code.

This is junk. This is not quality. Mat Cutts might be a really nice guy, but he also comes across as this guy that is kind of like Forrest Gump, but with a side that he’s out “to get over SEO’d” sites – which is fine – and he’s also admitted that Google makes mistakes – which is great.

But come on! There is a huge mistake that is still going on with the Penguin! It’s getting close to offering up an apology and instead of smugly suggesting they’ve caught bad SEO practices, they need to fix their mistakes which are so glaringly obvious. They have ruined some great sites that I used to find in search results – sites that I never bookmarked, assuming I’d find them again when I searched on Google.  And they seem pretty smug about it, and confident – I wonder if any of the spam team search engineers have done a search on commonly searched on words and phrases?

Something, or some things, in this latest update has introduced some pretty big fleas under the Penguin’s feathers. Now the question is, are the engineers just scratching the Penguin’s feathers to relieve the itch, or are they going to get rid of the fleas that have been introduced?

With such crappy results for so many searches, one wonders why Google did not revert back to its algorithm pre Penguin. Most companies, upon seeing such a lousy result, would do so. But perhaps Google as a corporate entity has now grown so smug about itself, it has forgotten what made it a great search engine in the first place. While it tries to rule the world with all it’s “services” and get everyone hooked in, perhaps they think they are now “King” and so crappy doesn’t matter anymore.

In all seriousness, and I never thought I’d see the day when I would say this, but Bing provides far better and more relevant results for many searches than Google does. So does http://duckduckgo.com which also guarantees privacy.

Here’s another interesting thing I’m seeing – after the Penguin update, on those sites I have Analytics installed on, those who found those sites via Bing or Yahoo have a much lower bounce rate than those who arrived via a Google search.

What does that tell you? Bing and Yahoo are providing results that are actually more relevant to the searcher’s intent than Google is.

Quit scratching, Google. Penguins are cute, but I’m sure a penguin with fleas is not a sorry sight, and it’s time to take this Penguin to the veterinarian.

 

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