Has Google Jumped The Shark?

This morning, April 25, 2012, many of us woke to some really strange and poor search results in Google. Yesterday, I wrote about some experiences that I was seeing throughout the day here and here, but overnight it just got worse.

At least one of my sites which I know has good quality content (my visitors tell me so, not a search engine bot) seems to have taken a major dive in search engine results at Google. I’m still seeing some pretty weird results – and even seeing Ezine articles now ranking again for some search queries. Another property which seems to have gained is Squidoo.

But Google has really messed up on some things. And it is has affected webmasters around the world. Domains that have no content whatsoever are ranking for the #1 spot for some search queries. Google has also ranked sites for search queries that have no relevance whatsoever.

It’s quite bizarre obviously the quality of search in Google has decreased considerably. Having a bit of a headache today, I searched for

headache remedies

and up comes a very spammy website; the type that Google claims it is trying to eliminate: tons of ads above the fold and the content, and ads all around the content.

Thus far in my observations, Google’s “success” in dealing with ranking for EMD’s (exact match domains) is spotty. I’ve seen very good sites get demoted, brands that are not ranking at all, and poorly crafted sites with an EMD promoted.

It just doesn’t make sense. Surely Google staff realize just how poor of a job this latest update, which reminds me of Altavista results over a decade ago, is.

What are your thoughts?  Are you considering switching to DuckDuckGo (DDG) or Bing? I have to admit I am seeing results I like much better on those two engines, and I like the fact that DDG has a much better privacy policy than Google does. Would that also be something that is important to you?

Leave a Reply

Your email address will not be published. Required fields are marked *