I like buying SEO courses. I know that my own methods work well, but it’s always good when you get some new nuggets that you weren’t aware of or techniques that have a different twist. I enjoy testing them to see what works and what does not. I’ve been doing this since 1997.
Many of the courses I’ve purchased are absolute garbage, while some have been worth the price, to me. And let me tell you something: There are many systems and techniques that work, some better than others, and sometimes not as you might expect in different niches. In this way, SEO is an art as well as a science.
I like Ross Goldberg. Never met him in person, but have had a few small correspondences with him, and have purchased a few of his courses. Some of them I really enjoyed and learned something new. So I was excited to hear about a new one he co-released on the Warrior Forum with “London Paladin.” At seven bucks and change, what the heck?
Well, unfortunately I cannot recommend this course to folks wanting to learn about SEO. If you want, you can read about it here – but read my cautions first. This course is entitled “Occupy Google V 2.0”. I never did see any previous versions of “Occupy Google” so I can’t comment on them.
The course consists of weekly modules over 12 weeks. To be honest, I’ve only got to about week 10 or 11. Each module contains a very short video, narrated by “London” with a couple of PDF files that contain links (some of them are affiliate links) to recommended outsources.
To war hardened SEO types, there is really nothing much new in the course, other than perhaps you might find some new people to outsource some tasks to, if you’re into that sort of thing. For those new to the SEO world, and want to rank their site on their own without having an expert, the first week or two is fairly basic and no major alarm bells went off in my head, except for the idea of article spinning. For someone new to SEO, there was absolutely LOTS left out here and that is the danger for someone using the course.
Today, debate continues to rage in the SEO community about the importance of back link anchor text diversity, and surely, if you’re going to teach a course on SEO, especially in this day and age, you should be touching upon that, and recommending article distribution.
What really scares me is some of the stuff that Ross and London teach that they claim is more “advanced,” in lessons or weeks nine through twelve. In today’s SEO world, doing what they suggest might… and I mean might with emphasis, help you to rank well for a time, but it also could have your site flagged, with the possibility of one of those dreaded “unnatural link warnings” from Google. And for me, this is where it gets kind of interesting. Occupy Google 2.0 sales page provides “proof” of rankings for search terms like:
[get more traffic]
which are not exactly search terms that are used much everyday. Furthermore, the sales copy provides this “proof” after talking about how London managed to get dating sites ranked. Sure, they claim these are “new niches” but also try to infer that they are “fiercely competitive,” and they have nothing to do with “dating sites” referred to in the sales copy.
Well, they are not “fiercely competitive,” and indeed, the one search term [get more traffic] that is #1 in Google goes to an Amazon product – a kindle book I believe, written by Ross Goldberg.
What might impress me more is if Goldberg had created a brand new site, used the strategies he and London claim, and had that ranked above an Amazon product page. But why bother when there are only about 880 exact match searches per month for [get more traffic]?
Sadly, and I expected more from Ross (but had some suspicions) when he wrote in the Warrior Forum thread that this term had about 500 searches per day. That’s only true when you check Google Adwords tool and and use the “broad match” filter. Either Ross made a major mistake, is incompetent, or is trying some marketing fluff on those that don’t know about how to get results on keyword research. I’d like to think it was just a mistake.
Late in 2011, and sponsored by Ryan Deiss and his internet marketing company, Ross created a program about reputation management. It was actually a pretty good program! But what was interesting is that in that program, Ross bragged about how well his father’s “men’s suits” online business was doing in the search engines, and that his father was just paying him a hundred bucks a month for SEO work. Ross touched upon the “fact” that he had hired some girls to do some of his SEO work for him, but that they had not done a good job; they had spent too much time and effort on Ross’ father’s site, and not enough time on the other high paying clients Ross had. But still, the results were there for everyone to see – Dad Goldberg ranked really well for some great search terms. And yes, it was impressive.
Move ahead some months later, and Google has implemented Penguin, and post Penguin, that same men’s suit website is not ranking so well anymore. Ross came out with a new product though. When asked about his dad’s site, his response to the tanking in rankings was something in effect to blaming the girls he had hired. And then fired. That response to me, suggests some transparency problems along with a lack of integrity.
Hey, I’m not a marketer and have no plans to sell an SEO WSO on the Warrior Forum. I do however, am a bit hesitant at recommending products when there are issues and I especially hate to see brand new people doing things that someone has told them to do, and spending time and money on activities and products that are questionable at best.
Occupy Google 2.0 – should you purchase it? No, especially if you are a “newby.” Well, you can purchase it, but do a heck of a lot of research first, before you actually implement any of the recommendations.
I just hate seeing people get burned with expectations, and time spent – even if it only cost them seven bucks in the first place.